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Alisa D. Hurlburt

Alisa D. Hurlburt

Alisa Hurlburt draws on over two decades of experience to advise both established and emerging companies on a wide range of business issues, focusing on providing innovation to in-market legal guidance for product and service companies.  She is a business-focused, practical legal advisor, with extensive experience in domestic and international Intellectual Property / Core Asset management, innovation, development, prosecution, and protection, including trademarks, copyrights, patents, and trade secrets, as well as IP/IT licensing, advertising and marketing, commercial transactions (including mergers & acquisitions), data privacy and security, and corporate compliance.

Alisa has represented a wide range of leading national and international brand owners across numerous sectors, including in the consumer goods, pharmaceutical, technology, aerospace, heavy equipment, bioscience, cosmetics and skincare, professional sports, and entertainment industries, and has secured rights in and protected some of the world’s most famous brands.

She gained extensive experience in domestic and international commercial transactions, advertising and marketing compliance (including sweepstakes and contests), product and brand development and management, and intellectual property and information technology issues while serving in corporate legal roles for companies as diverse as a Fortune 200 consumer products conglomerate, an iconic beauty and skin care brand, and a technology services startup with operations in the U.S. and India.

As assistant general counsel at Elizabeth Arden, Inc., Alisa served as chief IP, marketing, and advertising counsel, with primary global responsibility for trademark, copyright, and patent clearance, prosecution, and enforcement; anti-counterfeiting; IP litigation; licensing; celebrity-based product licensing; marketing and advertising compliance; and data privacy and security. She also served as assistant general counsel for Products and Intellectual Property at Altria, and as general counsel at GS Advisorate.

Alisa is a strategic thinker focused on appropriately managing risk to support business results and meaningful growth, and works directly with corporate and legal management to address a wide range of business issues and develop creative, workable solutions.

Affiliations & Recognition

Professional Involvement

  • International Trademark Association


  • Harry S. Truman Scholar



Press Coverage

Speaking Engagements